| Title |
A Comparative Study on the Newtro and Retro Phenomena Expressed in Seongsu-dong Alley Cafe |
| Authors |
염위화(Lian, Wei-Hua) ; 장순각(Jang, Soon-Gak) |
| DOI |
http://doi.org/10.14774/JKIID.2022.31.6.032 |
| Keywords |
Newtro; Retro; Cafe facade; Seongsu-dong; Yeonmugil Road |
| Abstract |
Recently, a new trend called Newtro has emerged as areas that had collapsed without overcoming the storms of time have been revived. Those in their 10s and 20s are the ones who visit old and shabby places. Why did they visit these places and find out the difference between the alternative Newtro and Retro through cafe facades in Yeonmung-gil, Seongsu-dong. People’s interest in cafes is evolving into a new place where Nutro and cafes meet in line with the new trend. And at the center of this trend is Yeonmung-gil in Seongsu-dong, Seoul. The underdeveloped and marginalized area has been reborn and spread through word of mouth and SNS among people in their 10s and 20s, taking a place in the new consumer culture. This study developed an analysis based on the components of the fafiade in distinguishing the recently emerging Neutro trend from retro trends through cafe facades, and the study was designed in two parts in total. The first is to derive components of the fafiade through prior research and to distinguish between the new and retro cafes, and the second is to analyze the differences between the new and retro cafe fafiade through statistical programs. I think this study will serve as a starting point for understanding the concept of retro, which can change variously, in the development of the times and its cultural background, and hopefully lead to a deeper study of retro trends that reflect consumption trends by various lifestyles of modern people in the future. |