| Title |
An Assessment Model of Spatial Factors for Survival of Small Business Stores |
| Authors |
송지현(Song, Ji-Hyun) ; 이현수(Lee, Hyun-Soo) |
| DOI |
http://doi.org/10.14774/JKIID.2022.31.6.076 |
| Keywords |
Small Business; Survival; Spatial Factors; Assessment Model; Cafes; Fuzzy-AHP Method |
| Abstract |
The purpose of this study is to develop an assessment model of spatial factors for survival of small business stores and propose an active usage for actual application and utility. To this end, in previous studies, the collected spatial factors were purified through in-depth interviews with experts, and a survey was conducted on cafe owners who survived for more than 3 years in the low-density area of the target site. Based on the evaluation items according to the importance of spatial factors derived from previous studies, a pair comparison survey, one of the in-depth interview methods, was conducted for cafe users who had an important effect on the survival of the store, and a procedure was performed to systematically analyze the user’s qualitative experience. Formed using the fuzzy AHP method. As a result, the weight of the assessment area was highest for “Space Image” (0.51), followed by “Store Characteristics” (0.30) and “Design Attributes” (0.19). Calculating the total weight of the spatial factor assessment indicators, the most weighted items were “Parking Supply” (12.4 percent) in the categories of store characteristics, followed by “Unique Interior” (6.2 percent), “First Floor” (5.2 percent), “Unique Exterior” (5.0 percent), and “Simple Exterior” (4.5 percent). In sixth place is “Immersive Interior”(4.3 percent), followed by “Simple Interior”(4.3 percent), “Curiosity Interior” (4.1 percent), “Obstacles” (4.0 percent), and “Curiosity Exterior” (4.0 percent). Based on this assessment scorecard with weights, according to the result of evaluating the actual cases to examine the effectiveness of the assessment model, it could be interpreted that scores higher than 70 should be obtained for survival longer than three years. In addition, an efficient decision-making model for selecting and focusing on assessment indicators was presented through a simple scenario analysis using a decision tree as a method of utilizing the assessment model. It is hoped that small business owners preparing for start-ups will be able to promote and manage reasonable and efficient projects for the survival of stores in consideration of the assessment model and active usages. |