| Title |
A Study on the Application of Storytelling in the Space Design of Lifestyle Hotel |
| DOI |
http://doi.org/10.14774/JKIID.2023.32.3.068 |
| Keywords |
Lifestyle Hotel; Storytelling; Space Design |
| Abstract |
Today, stories are incorporated into various spaces to meet the needs of consumers seeking emotional and experiential consumption. Lifestyle hotels, which have recently increased their market share, are creating unique spaces through design using storytelling. The purpose of this study is to study how storytelling is applied to the spatial design of lifestyle hotels. The study's method was to divide the lifestyle hotel with storytelling, which was opened after 2017, into four elements of storytelling: subject, person, plot, and sensory clues, and analyze spatial characteristics in terms of continuity, symbolism, place, history, and interaction. As a result, hotels with consistently linked plots were highly continuous and symbolic when designed through metaphors or symbols rather than simply reproducing various sensory clues. Most hotels actively reflected regional characteristics and history. Hotels used by simple and clear clues rather than using overly ambiguous or explanatory clues showed higher interaction with users.
People have a nature to be attracted to well-organized stories, and hotels with unique stories can also gain an advantage in terms of marketing through differentiated spatial experiences. Therefore, it was found that the storytelling applied to hotel design was not just the inspiration of the design, but the subject, person, and plot were embodied and elaborated, and strategic spatial design was applied accordingly. |