| Title |
Comparative Study of P2P Accommodation Servicescape Elements through Online Reviews |
| Authors |
이연진(LI, YANZHEN) ; 임호균(Lim, Ho-Kyun) |
| DOI |
http://doi.org/10.14774/JKIID.2024.33.3.020 |
| Keywords |
P2P Accommodation; Rooms; Multicultural Tourists; Interior Design; Preference; Servicescape |
| Abstract |
This research evaluates consumer preferences regarding interior design elements in the peer-to-peer (P2P) accommodation sector, focused on the Korean, Chinese, and Japanese markets. By exploring the ‘Servicescape’ theory, this investigation highlights the critical influence of color, lighting, space, and layout on interior design. This study uses preprocessing and word association analysis of Airbnb reviews collected from 17 cities worldwide to identify the varied preferences for servicescape elements across international consumer segments. The analysis unveils a universal desire for adjustable lighting, room size, and thoughtful layout across diverse demographics.
Notably, Japanese consumers demonstrate a distinct consideration for the elderly in lighting and layout, alongside a concern for safety in layout.In contrast, Chinese consumers prefer bold color palettes and sense of spatial privacy.
Korean consumers prefer minimal color schemes with low saturation and enhanced space connectivity. Based on these findings, the research proposes tailored design recommendations for each targeted country/region, carefully considering the distinct traits and demands of the local consumer base. These recommendations are poised to enhance the satisfaction levels within accommodation environments and the importance of cultural adeptness in the architectural planning of P2P accommodation. |