| Title |
The Interplay of Immersive Experiences and Spatial Implementation in Dining Environments |
| Authors |
정기록(Jung, Gi-Rok) ; 김연정(Kim, Yeon-Jung) |
| DOI |
http://doi.org/10.14774/JKIID.2024.33.6.045 |
| Keywords |
Immersive Dining Experience; Spatial Implementation Elements; Technological Integration; Sensory Engagement; Emotional Immersion |
| Abstract |
In recent years, dining spaces have evolved into multifunctional environments offering immersive experiences due to the rising demand for premium experiences, lifestyle changes, and technological advancements. With the integration of VR, projection mapping, and digital interaction technologies, dining experiences have transformed beyond mere food consumption into sensory engagement and emotional immersion. In this context, understanding the relationship between immersive experience methods and the spatial implementation elements supporting them has become increasingly important. This study analyzes the interaction between immersive experience methods and spatial eleme nts through case studies of immersive dining spaces such as Le Petit Chef, Tree by Naked, Haenyeo's Kitchen, and Carnilab. The findings reveal how physical, spatial, narrative, and cognitive/emotional immersion were creatively applied in line with the thematic design of each space. Moreover, key technological elements, sensory stimuli, human services, interactive components, and physical configurations were shown to significantly enhance customer engagement. Ultimately, the study highlights that when these elements are organically integrated, they create an environment where customers can be fully immersed, offering a differentiated dining experience. Based on this analysis, the study proposes creative and practical design guidelines for implementing immersive experiences in dining spaces, offering strategic direction for enhancing customer engagement. |