| Title |
NCS-Based Analysis of VMD Job Types Using Q Methodology |
| Authors |
배이진(Bae, Yi-Jin) ; 이주형(Lee, Ju-Hyeong) |
| DOI |
https://doi.org/10.14774/JKIID.2025.34.5.039 |
| Keywords |
VMD; NCS; Q Method; Job Classification; Task Area |
| Abstract |
This study aims to classify expert perceptions of Visual Merchandising(VMD) tasks using Q methodology and to analyze the task structures and core competencies required in the industry. VMD has evolved beyond simple product display to perform complex functions such as brand communication, consumer experience design, and digital content integration, and the need for systematic curriculum development is increasing accordingly. Based on the National Competency Standards (NCS), 45 VMD related job statements were developed, and Q-sorting was conducted with 30 experts who possess practical and educational experience. As a result, four distinct perception types were identified: brand strategy-oriented, content-based integrated planning, field execution- focused, and emotionally immersive design. Each type was found to emphasize different competencies and activity domains, reflecting diverse task structures shaped by the design process flow-planning, analysis, design, and execution-and changes in the industrial environment. This study is significant in that it overcomes the limitations of previous studies that were focused on theory or cases by empirically dealing with the structural understanding of VMD jobs and the method of linking them with the education system. It is expected that the derived job characteristics and task areas by type can be used as basic data for future curriculum design, talent development, and job modeling in the VMD field. |