| Title |
Color Trends and Improvement Directions of Domestic Solid Wood Flooring |
| Authors |
신정은(Shin, Jeong eun) ; 임호균(Lim, Ho kyun) |
| DOI |
https://doi.org/10.14774/JKIID.2025.34.5.077 |
| Keywords |
Solid Wood Flooring; Color Analysis; NCS (Natural Color System); Residential Interior Trend |
| Abstract |
In contemporary residential interior design, the growing demand for natural materials has highlighted solid wood flooring as a luxurious and eco-friendly finishing option. Color is a critical factor directly influencing consumer choice, and offering diverse palettes is essential for brand differentiation and market competitiveness. This study analyzes color trends in 80 solid wood flooring products marketed by five leading domestic building material companies-LX Hausys, KCC Glass, Dongwha, Eagon, and Gujeong-with the aim of suggesting directions for future development.
Using the Natural Color System (NCS), the analysis focused on hue, blackness, chromaticness, and nuance The results showed that all products belonged to the YR hue family, with Y30R dominating at 53.8%. Blackness was concentrated in the 30-50% range (43.8%), chromaticness in the 20-30% range (33.8%), while nuances such as dull, light gray, dark gray, and gray accounted for 63.8%. These patterns reflect a strategy to emphasize the warm and stable image of natural wood and ensure harmony with diverse interior elements. However, the findings also revealed limitations, including heavy dependence on Y30R and restricted use of brighter or darker shades, low or high blackness, and high chromaticness. Such constraints limit responsiveness to consumers’ variety-seeking behavior. To address these gaps, future color strategies should: (1) retain the YR base while expanding tonal variation from lighter yellow-based to deeper red-based wood tones; (2) broaden the blackness spectrum, especially by introducing high-blackness colors; and (3) diversify chromaticness from subdued to vibrant levels.
Implementing these improvements would not only extend the expressive range of solid wood flooring but also enhance consumer satisfaction and provide practical guidelines for establishing differentiated color strategies in product development. |