| Title |
Analysis of Technology Use Behavior and Satisfaction in a Smart Hotel |
| Authors |
자오두오(Zhao, Duo) ; 이민(Lee, Min) |
| DOI |
https://doi.org/10.14774/JKIID.2025.34.6.082 |
| Keywords |
Hotel Design; Smart Technologies; Smart Hotel; User Satisfaction |
| Abstract |
In recent years, demands for operation improvements and advanced services have increased the importance of smart technologies across hotel environments. The purpose of this study is to identify guests’ smart technology-use characteristics in a hotel and to analyze differences in usage patterns and satisfaction by guest type. To this end, the FlyZoo Hotel?one of China’s representative smart hotels?was selected as the subject, and on-site investigation was conducted to examine the current state of smart technology adoption. Next, a questionnaire survey of 306 guests was conducted regarding their smart-technology usage characteristics and satisfaction. The results indicate clear differences in overall usage rates and satisfaction with smart technologies by gender and age group. Female guests experienced a wider range of technologies and, in many categories, reported higher satisfaction than male guests. By age group, guests in their twenties showed the highest usage rates but the lowest satisfaction, while guests aged forty and above had difficulty utilizing the technologies due to limited accessibility and a lack of systematic user guidance. By purpose of stay, business guests show higher usage and satisfaction with technologies that streamline procedures, while leisure tourists are more interested in technologies that offer new experiences and fun, suggesting that the perceived value of the same technology varies with the purpose of stay. As a result, future adoption of smart technologies in hotels should move beyond mere technological implementation toward a systematic approach that comprehensively considers the needs of different user groups. |