| Title |
Analysis of UX Design Factors in a Smart Hotel - Focused on the Case of FlyZoo Hotel in China - |
| Authors |
량옌(Liang Yan) ; 한정원(Han, Jeong-won) |
| DOI |
https://doi.org/10.14774/JKIID.2026.35.2.066 |
| Keywords |
Smart Hotel; UX Design; UX Factors; Factor Analysis |
| Abstract |
Smart hotels, as service environments that integrate physical space with smart technologies, require a user experience(UX) perspective to design meaningful sensory experiences and effective human?technology interactions.
This study examines how hotel-use behaviors and satisfaction differ across guest types, and identifies key UX design factors in smart hotels by conducting factor analysis based on guests’ experiences and perceptions. A questionnaire survey was administered to guests at FlyZoo Hotel in China, a representative smart hotel. The results show clear differences by gender and age in travel purpose, selection criteria, and travel companions. Satisfaction with both service and the physical environment also differed significantly across groups. Male guests more often stayed for business purposes, whereas female guests more frequently visited for tourism. Technological attributes were an important determinant of hotel choice across the sample. Exploratory factor analysis revealed four UX design dimensions: sensory experience, functional convenience, participatory interaction, and unconscious immersion.
Group comparisons indicated that sensory experience and unconscious immersion were highest among male guests, guests in their 30s, and visitors traveling for tourism or business. Overall, the findings suggest that the future competitiveness of smart hotels depends less on technological advancement itself and more on experience- oriented planning strategies. |