| Title |
A Study on Preference for Ideal Housing Types Related to Housing Information Attitude |
| Abstract |
This Paper attempts to Analyze the Role of Mass Media in Preserving and Succeeding Traditional Rural Surroundindgs. For This Purpose,We Investigate the Relationship between House Owner's Attitude in Housing Information Via Mass Media and Its Choice Behavior of Alterratives. As the Result of This Paper, Group with Biased Attitude in Mass Media Responds to External Stimuli Sensationally. on the other Hand, Group with Unbiased Attitude Shows Banlanced and Congnitive Response. Therefore Banlanced External Stimuli are Essential to Preservation and Succession of Traditional Rural Surroundindgs; That is, Sensational Stimulus Via Electronic Media Transmitting Image of Ideal Rural Life and Congnitive one Vie Printed Media Emphasizing Advantage of Preserving TraditionalRural Surroundindgs. |