| Title |
A Study on the Psychological Variation Due to the amount of Signboards along Commercial Streets |
| Authors |
배현진 ; 신재훈 ; 문진우 ; 이상호 ; 박영기 |
| Abstract |
Of the physical elements that make up a roadside scenery, this study focuses on the signboards shown along commercial streets. The influence the amount of signboards on the evaluationn of a roadside scenery has been studied. Pictures taken out of an actual roadside scenery has been graphically altered to sumulate different scenery with the reduced number of signboards at 80, 60, 40, 20, and zero percentages. Then, the evaluation of alterad pictures is performed using the semantic differential method. By using the factor analysis method, two factors are signed out: visual appraisal and activity. Groupings of the pictures by these factors show that the value of visual appraisal decreased as the amount of signboards increases, and that the value of activity generally decreases as the amount of signboards decreases. The study also shows the preference of projecting signboards over wall-mounted ones. The comparison of the pictures of the 40% wall-mounted and the pictures of the 80% projecting signboards show that the evaluation of a roadside scenery depends not only on the amount of signboards but also onthe form and arrangement of signboards. |