| Title |
A Study on the Reliability in Apt. Advertisement |
| Abstract |
This study is based on the apartment advertisement in great Pusan area newspaper The purpose of this study is to clarify on the reliability in apartment advertisements. Data are analyzed by SPSS PC'Program. The results are as follows; 1) The types of this reliability are collected to reliability of management, reliability of construction and reliability of design. 2) Reliability of management is related to the situation of business and construction company, such as private or government, local and small or central and big. 3) Reliability of construction is related to the quality of every material and technology which are used in apartment construction. Back half of 1970's, the name vale of construction company is used to adverticing as the qualiffy of apartment construction itself. From 1980's, product advertising method Is decrease and institutional advertising method are popular. 4) Reliability of design is related to not only the quality of new suggested life style and unit plan but also the name of designer or designer's office. In 1980's, unit plans and the name of designer and designer's office disappear suddenly. Model house is used to reliability of design |