| Title |
A Study of Hotel Lobby Area Spatial Feature through Analysis of Visual Image Perception |
| Keywords |
Hotel ; Space ; Typology ; Spatial form ; Image Perception |
| Abstract |
The goal of this research is to establish a typological classification of hotel lobbies using visual structure analysis. This research aims to study various lobby types by studying guests' perception of lobby areas through two-dimensional and three-dimensional quantitative analyses. Hotel lobbies market services to enhance customer satisfaction while creating a pleasant atmosphere for emotional appeal. In addition, lobbies are hubs of customers' activities and crucial spaces where the overall design image of the hotels are created. The various elements that combine to create the overall image of a hotel include form, ambience, decor, service type, and customer loyalty. In particular, guests and visitors develop an entire image of a hotel from the first impression formed in the lobby. In addition to being the major point of entry and departure, the lobby is a public area for waiting, meeting, resting and passing. It is also a highly functional space where a variety of services are performed including registration and payment. In lobbies, guests engage in social interactions while perceiving the form, structure, and decor of the surrounding area.
The lobby areas differ from one another in composition and configuration of the space by the level of service and location. The competitiveness of a hotel is contingent on successful fulfillment of customers' needs by providing services tailored to specific needs and preferences. Hence, the composition and space configuration of the lobby is a crucial element in creating a unique image for a hotel. |