| Title |
A Study on the formation of streetscape image by the billboard color design |
| Authors |
Kim Jung-Eun ; Lee So-Yeon ; Park Kyoung-Won ; Sung Lee-Yong ; Lee Sang-Ho |
| Keywords |
streetscape ; color ; Chongdam-dong ; Myeong-dong ; billboard ; digital ; HSB Color System ; color image map |
| Abstract |
This paper is to study the influence of the billboard color design as we perceive the city streetscape. It consists of two parts in that process.
The first is about how to determine the color which is the basis of this study. A simple and accurate method is proposed which is appropriate in this digitized age. Second, we analyze the differences in color of each surveyed district, eliciting a color image map which would reflect the impact of billboard colors on the street. The finding of this study could be of a help in guiding the improved billboard color in hamony with the streetscape. |