| Title |
A study on the Image of Exterior Form of Houses |
| Authors |
Kim Hye-Ran ; Kang Gyoung-Ho ; Sohn Sei-Kwan |
| Keywords |
house ; exterior form ; image ; cognitive-psychology |
| Abstract |
The aim of this study is to figure out how people recognize the image of house. The research is based on the approach of cognitive-psychology, which tries to understand the response of human beings toward their environment in terms of psychological mechanism. The outcomes from this study are as follows : First, as the result of the factor analysis for the 12 perceptual scales, 3 major factors were extracted. Second, the exterior form of house could be classified into 8 patterns by the 3 dimensions of the perceptual image. Third, the co-relationship between the conceptual and taste images that the exterior form of house has shown in this research, it was found that most respondents more tend to live in the house-looking building than in the non house-looking building. Fourth, it was found that people have more familiar and comfortable image to simple designed house with hipped roof. Fifth, the most ideal image of house seems to be sensually beautiful, and not flamboyantly decorated. In addition, it needs to cause the feeling of house-looking and comfort from people. and then non-ideal image of house doesn't have any esthetical aspect. Rather, it has idiosyncratic image in general. |