| Title |
A Study on the Relationship between the Spatial Configuration and Sales & Products Attributes in the Commercial Space |
| Authors |
Chong Kyong-Suk ; Kim Young-Ook |
| Keywords |
Space Syntax ; Spatial Configuration ; Product Attributes ; Commercial Space |
| Abstract |
The purpose of this study was to analyze the relationship between the product characteristics and spatial configuration in a commercial space. This study utilized the analytical method of Space Syntax, and the software package used for the analysis was New-wave, Pesh and Depthmap. The quantitative study focused on the showroom of 'H INTERIOR'??and examined the accessibility and visibility of the space. The results showed that the main accessible and visible route was well established in the space of the showroom, and the showrooms??separately dealt with products with different pricing.??In the showroom selling products with lower prices, popular items were found in more accessible places. On the other hand, the showroom in preference for products with high prices didn't have any specific feature in regard to accessibility.??Also, more trendy and fashionable products in both showrooms were likely to be displayed in more accessible and visible places. Therefore, the result indicated that the accessibility and visibility of the showrooms were likely to determine the spatial configuration and they were associated with the sales and the product characteristics of the showroom. |