| Title |
Implementing Image-Improving Strategy in Korean Construction Industry by Benchmarking the Japan's Case |
| Authors |
Cho Hun-Hee ; Park U-Yeol ; Kim Han-Soo |
| Keywords |
Construction Industry ; Image ; Benchmarking ; Construction Industry of Japan |
| Abstract |
The construction industry was leading the growth of the country and contributed to the country as a industrial activity for last 40 years. But the general image of the construction industry was negative when compared with manufacturing industry. In Japan, the construction industry's image improving activities were propelled while they tried to get rid of the cognizance of people that the construction industry is 3D, and the negative view of public aim construction. So, this research was conducted for the purpose of implementing the image up strategy in construction industry by benchmarking that of japan. |