| Title |
A Study on the Expressive Trends in Interior Design of a Fashion Retail Shop |
| Authors |
Kang So-Yeun ; Kim Hyung-Woo |
| Keywords |
Fashion Retail Shop ; Flagship Store ; Interior Space ; Expressive Trends |
| Abstract |
The modern fashion shop diversifies with the change of fashion trends. And as interior design individualized, the functions of space, which reflect sensual and individual images, are also required beyond the space for sale. Based on this point of view, this study set out to investigate how interior design and fashion among all the many formative styles were connected to each other and to review expressive trends in interior design. Focus was placed on three flagship stores (Giorgio Armani, Prada Epicenter, and Louis Vuitton), which was part of a huge and innovative fashion strategy from late 1999 to 2003, when the characteristics of a fashion retail shop and fashion brand started to become more distinct than ever. Under the categories of retail, brand identity, and cultural marketing, expressive trends in interior design were examined in simplicity and repetitiveness (geometric), extreme contrasts of space (opened and closed), and immateriality of materials. Entering the twenty-first century, minimalism was added, and the trends started to follow deconstruction, landscape, and hybrid, which were characterized by spatial differences (de-phenomena), dynamics (continuity), and connectedness (interior and exterior space). The significance of interior space in fashion is part of the fashion designer's process and completed work. It's the task of an interior designer to understand his own world of arts and reflect his world into the space. Architectural elements become the means of effective communication in fashion, and architecture offers a sense of presence to aesthetic expressions. This study's results will help develop mutually dependent and complementary relationships between architecture and fashion. |