| Title |
A Study on the Managerial Aspects of Small Size Architectural Design Firms in Korea |
| Keywords |
Small Size Design Firm ; Project Management ; Financial Management |
| Abstract |
The purpose of this study is to analyze the managerial aspects of small size design firms in Korea and to show their problems. The general features of small size design firm types were preceded to make criteria for further study. More specific issues of small size design firms are studied through the result of questionnaires. Most small design firms in Korea can be classified to strong idea firms centered on practice. They usually use studio system in delivering project based on strong leadership of principal. In spite of their relative importance in employment ratio and billing rates of architectural design market, small size design firms have problems especially in acquiring projects and financial management. Unstable management of small size firms are mainly due to the lack of marketing and ineffective management system. Therefore more efforts should be put into marketing to keep repetitive clients and strategic positioning to survive in the adverse economic environment. |