| Title |
A Study of The Global Design Firm's Strategy for Strengthen Its Competitiveness |
| Authors |
Jang Hyoun-Seung ; Choi Seok-In ; Yi June-Seong ; Kim Sang-Bum |
| Keywords |
Engineering ; Level of Diversification ; International Market ; Competitiveness ; Strategy |
| Abstract |
This trend demonstrates that engineering business is changing into a comprehensive engineering demanding not only technology in respective areas, but also financing procurement functionality. Also, as projects increase in complexity and scale, the comprehensiveness and high-quality of engineering technology has been recognized as a competitive factor. On the other hand, it has been assessed that Korean engineering firms are at a phase in which they are developing from mid-low technology to mid-high technology. Yet, in the global market, Korean firms are placed between US, European and Japanese firms which possess advanced technology and firms from China and other developing nations which possess price competitiveness, and this placement leads to ambiguity in Korean firms' essential competitive factor. To understand the global design markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Records) from 1995 to 2005 are classified into three countries(US, Europe, and Japan) for the case study. However, finding key changing business strategies of successful top engineering firms are the fundamental goals in this paper. After examinations of case studies, this paper concludes and suggests that professionalization, bench marking strategy, patrons of the government, and academic support are needed to be successful in the global design & engineering industry. |