| Title |
A Fundamental Study for Quantitative Analysis of the Economic Effects and the Advertising Effect Measurement of Architectural Outdoor Lighting |
| Authors |
Park Byoung-Chul ; Choi An-Seop |
| Keywords |
Outdoor Lighting ; Economic Effects ; Quantification ; Advertising Effects ; Memory Test ; CPM |
| Abstract |
As a night image of the city, outdoor lighting is an important factor of the urban scape. Cities of developed countries have already had their own night images. Regarding this, the government encourages to install outdoor lighting of building by various ways to the building owners. However, in present, owners of private buildings have not much been interested in outdoor lighting more than those of public buildings in our country. From this point of view, this paper suggests quantitative measurement methods for economic effects of outdoor lighting and analyzes advertising effect of architectural outdoor lighting by these methods. Suggested and analysed measurement methods(Memory test, CPM, etc.) of advertising effects are difficult to measure all buildings. Therefore, these measurement methods limit the target to the private buildings which consider advertising effects. |