Title The Spatial Communication of the Information Institutions as a Visual Media
Authors Kimm Woo-Young
Page pp.11-18
ISSN 12269093
Keywords Information Institution ; Spatial Communication ; Visual Media
Abstract This paper is a survey of the ways in which written words and projected images have been used in searching for modern movement of architecture from the Bauhaus. Imaginative transformations of this scope has possibility to change the way our cities developed in terms of the new medium of design winding its way through a broad sense of connection. In libraries and museums, the institutions that have made images and texts available begin to explore the impact of the visual art and communication by mixing up the spaces of logical signs and playing with perception and conception. According to Simon's research, the four kinds of interaction between the visual and the verbal sign are identifed for defining the spatial characteristics of the comtemporary information institutions. This visual interactions can be located within a broad typological schema that traces the verbal and the visual through complex and intimate kinds of relationship. In the institutions, all signs can be reduced to three basic types: the iconic, the symbolic, and the indexical. The cultural context for such visual-verbal cohabitations is consolidated on theoretical ground as the various artistic media were distinguished both operationally and epistemologically. The study of visual communication challenged the conventions of seeing and reading is a fundamental investigation of basic categories of meaning to map out different modes of consciousness by upsetting customary categories and practices.