| Title |
A Study on Continuity of Space in a Fashion Retail Shop with approaching Emotional Design |
| Authors |
Jeon Song-Yi ; Seo Ji-Eun ; Lee Jeong-Ho |
| Keywords |
Emotional Design ; Space Continuity ; Fashion Retail Shop ; Prada ; Louis Vuitton |
| Abstract |
Today is going into a emotional era where, individual taste and emotion matters, with changes of life style. This change appears not only on products but also in commercial spaces where people can enjoy whole process of buying products. Especially fashion retail shops tried various practical ways of designs to connect with each culture. These expressions keep coming from the relationships of structural elements, and they are related to the view of continuity as a expression. Therefore, this research focuses on analyzing and showing of how the characteristics of emotional designs’ continuity are showing in the space of retail shops. Recently, Prada and Louis Vuitton are expressing themselves through architectures with famous architects. So I analyzed their cases to see how they expressed the continuity, in what kind of ways, to relate a fashion brand with architecture. I consider that this will be applied in retail shops to sublimate in emotional design. |