| Title |
A Study on Application Method of City Marketing Strategic Elements in Urban General Planning |
| Authors |
Kim Byung-Joon ; Kim Young-Ha |
| Keywords |
City Marketing ; Development Planning ; Urban Value ; Strategic Planning Elements |
| Abstract |
Since 1995, local autonomy decision maker has begun to introduce the concept of city marketing for their urban competitiveness. But the urban development planning has a limit to set a strategic goal and drive, in spite of many local festivals and event programs. For successful urban development, this paper will propose strategic planning elements (involvement of diverse stakeholder, product development planning for urban value making) especially in the fields of circular and linkage city marketing strategy process. After analyzing the efficiency of 3 types of urban general planning in case of Dangjin, we found some problems and insights in urban general planning. By adapting several elements of city marketing strategy and entrepreneurship mind, Dangjin has brought on increment of residents and taxes. Ultimately, we suggested the strategic city marketing elements, which should be considered by urban policy decision maker, and are applicable to urban general planning. |