| Title |
A Study on the Publicity of Plaza in Underground Passage Shopping Centers |
| Authors |
Lee Hyo-Chang ; Ha Mi-Kyoung |
| Keywords |
Publicity ; Underground Passage Shopping Center ; Plaza ; User's Perception ; Satisfaction |
| Abstract |
For a plaza in underground shopping center, the usage and the arrangement of the space need to be diversified in order to enhance its publicity and satisfy various types of users' demands. In this study, the direction for the plans to enhance the publicity of a plaza in underground shopping center is indicated through analyzing the results from the survey made out to the users on how they recognize such space, gathering information from previous studies, and studying documents. First, by researching previous studies and documents, the meaning of the public and the constructional concepts and factors for the publicity were to be understood. Secondly, based on the constructional factors for the publicity, the survey to improve the publicity of a plaza in underground shopping center included questionnaires on its status of usage, satisfaction, necessity, and favored image, and so on. The direction to take for better publicity of a plaza is set out below. First, since such plaza is located on the node where the pedestrian passage of an underground shopping center and other places are knotted together, the plaza has to ensure its spatial identity and convenient access for the users. Secondly, it requires of spatial design that can relieve the users' feeling of being in a closed area considering the fact that they are in a basement. Thirdly, there has to be plans to improve the atmosphere of an underground shopping plaza for it is directly related to the physical health of the users. Forth, safety of a plaza has to be secured. Lastly, an underground shopping plaza has to be designed to support and satisfy various demands and activities of the users. |