| Title |
Effect of Environmental Renewal Project on Traditional Retail Market on the Customer's Viewpoint - The Case of Yeongchun Public Market in the City of Yeongchun |
| Keywords |
Traditional Retail Market ; Environmental Renewal Project ; Improved Effect ; from the Viewpoint of Customer |
| Abstract |
This study investigates empirically and statistically a series of questions of what makes the Effect on Traditional Retail Market on the Customer's Viewpoint and whether it increases the revisiting for Traditional Retail Market. For this analysis, we use multi-regression model and chi-square test. The results, derived from the survey data from Yeongchun public market, are as follows : firstly, 92% of customer estimates improved effect of environmental renewal project and there are important renewal project items : 'the arcade building', 'passageway paving', 'the building of parking place' and so on. Secondly, 85.5% of customer estimates revisiting effect of environmental renewal project and it is important renewal project items, that is, 'the building of arcades', 'the building parking place' and 'the remodeling of retail shop'. Thirdly, 87% of Customer estimates economic effect of environmental renewal project and 7.8% of daily expenditure in visiting the market expends more. Multi-regression analysis shows that 'the building of arcades', 'passageway paving' and 'the building parking place' influence positively people's behavior of more expending. |