Title An Empirical Analysis of The Factors and Economic Value of 'Placeness' - Yak-Jun Street in The City of Daegu
Authors Hong Keong-Gu
Page pp.255-262
ISSN 12269093
Keywords Placeness ; Factor of Placeness ; Economic Value ; Factor of 'the Present Situation' ; Factor of 'Historicity' ; Land-use
Abstract This study investigates empirically and statistically a series of questions of what makes the placeness in the field of physical design and whether it increases the demand and revisiting for the place and contributes to the local economy. the results, derived from the questionnaire survey data from Yak-Jun street in Daegu, are as follows : firstly, factor analysis shows that 'the present situation' and 'historicity' and 'land-use' constitute the factors of placeness. secondly, logistic regression analysis shows that 'the present situation' and 'historicity' factors influence positively people's behavior of choosing the place to visit. thirdly, t-test demonstrates that the placeness has economic values in the sense that it increases the frequency of visit and total expenditure on the place.