| Title |
An Re-interpretation of Design of Department Stores Focused on Architectural Language of Adoration |
| Authors |
Cho Soo-Hyun ; Yim Seock-Jae |
| Keywords |
Department Stores ; Consumption ; Architectural Language ; the Emotion of Adoration ; Bon Marche ; Domestic Department Stores |
| Abstract |
The purpose of this study is to re-interpretate design elements of department stores based on architectural language which arouse the emotion of adoration. Design elements used in previous religious buildings such as enormous scale with symmetry, contrast of light and storytelling have applied to department stores expecting the same emotional effect, encouraging the feeling of admiration. Boucicaut's innovative marketing principle could be successful due to the new type of commercial buildings, Bon Marche. People could feel sanctity and nobleness in the holy commercial place, Bon Marche and this affected the frequency of customers' visits and consumption. New type of architecture, the department store has handed down to current condition of department stores as the archetypal form only with a bit of changing styles and the design elements of adoration make people visit department stores and buy goods more. |