| Title |
A Study on the Store Attributes of Urban Entertainment Center |
| Authors |
Ha Sung-Joo ; Park Eun-Kyung ; Ha Mi-Kyoung |
| Keywords |
Urban Entertainment Center ; Store Attribute ; Importance ; Performance |
| Abstract |
The purpose of this study is to categorize the store attributes as a valuation basis and to suggest the order of priority by Importance-Performance Analysis when new or improving plan about Urban Entertainment Center(UEC) is under consideration. The literature was reviewed based on the previous studies and survey was conducted. The questionnaire was conducted for users of four UECs in Seoul and 126 copies were analyzed by SPSS windows. The results were summarized as follows: First, 'transportation connection', 'tenant composition', 'wayfinding to destination', 'air quality', and 'public transportation' which have high mean of importance will be considered first when new UEC will be planned from now on. Second, the order of priority for the improvement plan was deducted by Importance-Performance Analysis. It is the most necessary to effort for the improvement of the 'location of dining facility', 'entrance discernment', 'change of direction at node', 'wayfinding to destination', 'vertical shifter', 'indoors air quality', and 'price'. The continuing status quo is required for 'tenant composition', 'tenant arrangement', 'various retail facility', 'various entertainment facility', 'location of entertainment facility', 'transportation connection', 'surrounding facilities connection', 'passageway width', 'rest place', 'indoor temperature', 'convenient parking', 'public transportation', 'security', 'safe against accident', 'quality', 'promotion', and 'personal service'. On the other hands, 'landmark', 'visual openness', 'interior design', 'delight ambience', 'retail kiosk', dining kiosk', 'play implement', 'play experience', 'performances experience', 'event experience', and 'approach distance' are low priority on the effort to improve the customer demand. |