| Title |
A Study on the Customer Satisfaction and Preference of the Serviced Space in Large-scale Discount Store |
| Authors |
Oh Jung-Ah ; Lee Hyun-Soo |
| Keywords |
Large Discount Store ; Serviced-space ; Customer Satisfaction ; Customer Preference |
| Abstract |
As the focus in distribution industry has been recently shifted to a large discount store from a department store, the competition among large discount stores to attract more customer and stimulate their store loyalty is getting fierce. For this reason, competitive factors that can increase the store's competitive power are needed to differentiate it from others. Provision of serviced-space is one of these factors that can create high satisfaction and reliability level of customer, but it has been neglected because of strategy of a large discount store emphasizing price rather than service quality. The aim of this paper is to set up the base-data of the effective way of how serviced space on a large discount store should be planned. For a research method, questionnaire on customer satisfaction level and preference is used, and the result is as follows: the overall customer satisfaction level is average(3 out of 5) in general, and finance and culture space shows the most dissatisfaction level, and it of convenience and dining space shows the most satisfaction level. Besides entertainment space is the most preferred space that customer wants the store to add later on for a serviced-space. |