| Title |
A Study on the Color Application of Gas Station Franchises - Focused on the Four Major Domestic Gas Station Franchises - |
| Authors |
Cho Youn-Kyoung ; Woo Sin-Koo |
| Keywords |
Gas Station ; Franchieses ; Urban-street ; Facade ; Brand ; Logo ; Color |
| Abstract |
The Purpose of this study is to analyze how brand image are expressed and interpreted by the colors of Logo gas station. Recently driver's increasing interest in oil customer's gas station selection is being made more prudently. In the past consumer's gas station selection was determined simply by the location of the station but since the 1990s oil companies have executed brand marketing, consequently it is presumed that consumer's brand selection behaviors have been diversified. The results of analysis are as following. Firstly, Five franchises of Four brand the image which is dynamic and in order to emphasize a brand by characteristic applies each other different color. Secondly, if seeing the result of color taken up the facade to excepts the expression which leads a color and there is not a differentiation strategy. The results of this study an the brand color used in gas station are expected to indicate the present color situation in the urban landscape in the urban street. |