Title |
Development of Global Architectural Design & Engineering Firm Model for Super-Tall Building Construction |
Authors |
Eom Shin-Jo ; Jeon Myeong-Hwa ; Lee Jong-Sung |
Keywords |
Super-tall Building ; Architecture & Engineering Firm ; Business Model ; Organization |
Abstract |
While the construction industry in Korea has grown internationally competitive in overseas markets, architectural design & engineering(A/E) have recently been losing to foreign in areas such as super tall building even in the domestic market, and urgently need more competitiveness. The purpose of this study was to develop the global A/E firm model for preparing globalization strategy of A/E firms in Korea. Suggested global A/E firm model can be summarized as vision & strategy development by means of studying the in and out A/E industry circumstances and strategy, and business organizational system development by component business model method. The derived model can be used as a guideline by a firm in creating a business management strategy for expanding to the super tall building design market in and out of korea, and also applied to benchmarking tool for its business and organizational structure. |