| Title |
A Competitiveness Study of Using Benefit Structure Analysis for Vietnamese Building Construction Market by Business Type |
| Authors |
Jang, Hyoun-Seung ; KwonSoon-Wook |
| Keywords |
Benefit-Structure Analysis ; Focus Group Discussion ; Vietnamese Building Construction |
| Abstract |
With achieved US$ 500 Billion international cumulative construction order in 2012, the Korean government presented overseas construction industry visions for international orders of US$ 100 Billion and entering the top five countries in global construction market. Also, Korean companies are developing strategies for expansion of international markets. However, East Asia construction market is getting bigger and developing especially Vietnamese construction market. This study provides data-based advice on securing competence for Korean construction companies entering the Vietnamese Building Construction Market. To analysis construction firm’s competitiveness for Vietnamese Building Construction Market, FGD was utilized and BSA model was applied to the valuable analysis. The results of this study were as follows; supply chain management, supplier relationship management, and brand marketing power are needed for public tender projects and F/S, global project financing, and economic analysis are needed for construction investment projects. |