Title |
Analysis of Component Factor of Outlet Shopping Mall on Visitor Satisfaction and Revisit Intention by Structural Equation Model - Focused on Paju Shinsegae·Chelsea Outlet - |
Authors |
Park, Tae-Won ; Lee, Deok-Jo ; Shim, Jae-Kwan |
Keywords |
Outlet Shopping Mall ; Space Component Factor ; Visitor Satisfaction ; Revisit Intention ; Structural Equation Model |
Abstract |
This paper seeks to increase the understanding of the shopping experiences of visitors to outlet shopping mall in Shinsagae·Chelsea Premium Outlet at Paju City, Gyeonggi-do. Ther purpose of this paver is to examine the phenomenon of Premium Outlet Malls. We examine the Shinsagae·Chelsea Premium Outlet at Paju City, Gyeonggi-do, while placing them against the development of the outlet mall industry. Outlet malls are an important part of the new retail landscape. This study research classifies as each season and looks into this feature according to the standard meaningful the introduction and Spatial Transition Process of Outlets Shopping Mall, Since the beginning of 1980 until recently in the last 30 years. In addition, the paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers’ perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The main implication of these findings is that factory outlet stores are perceived favorably and that they need to build more positive marketing strategies accordingly. |