| Title |
Evaluation Methods for Unfamiliar Sense of Space Caused by re-arrangement of Commodity Display in Large Supermarkets |
| Authors |
Chi, Cheng-Yun ; Lee, Sang-Hyun |
| DOI |
http://dx.doi.org/10.5659/JAIK_PD.2015.31.12.173 |
| Keywords |
Supermarkets ; Spatial Structure ; Commodity Display ; Network ; Unfamiliar Sense ; Retention Time ; Impulse Buying |
| Abstract |
The purpose of this research is to do a correlation analysis between the unfamiliar sense of space caused by re-arrangement of commodity display and the span of shopping residence time in large supermarkets. The quantitative analysis method is used for finding out the existing relationship between the unfamiliar sense of space caused by re-arrangement of goods and the span of shopping residence time in large supermarkets. It is to discover a new commodity layout policy through this evaluation and correlation analysis among the exchange positions of display cabinets in horizontal direction and shopping behaviors and required residence time. The survey results as follows. The unfamiliar sense of space can decide the performance difficulty degree of their shopping plan, the customer's purchase behavior in the large supermarkets the stronger the unfamiliar sense is the more the retention time. Meanwhile, it can mean that the shopping residence time can be controlled or adjusted indirectly by using the different commodity display of commodity display in large supermarkets. |