| Title |
The Effect of Organization Culture on Business Performance in case of Deciding the Participation in Remodeling Project of Apartment Houses - Analysis of the Moderating effect based on the high/low sales of a company |
| Authors |
Yoon, Hyang-Seung ; Noh, Myung Rok ; Kim, Gi-Soo |
| DOI |
https://doi.org/10.5659/JAIK_PD.2017.33.3.37 |
| Keywords |
the remodeling project of apartment houses. decision making ; Organizational Culture. AMOS ; Firm performance |
| Abstract |
It is expected that remodeling market will be changed and developed due to sharp increase of old apartments, reflecting their situations and the residents' need. The preoccupancy of remodeling market would be very competitive between constructors. This research is to prove the effect of organization culture in a construction company on its business performance in case of deciding the participation in remodeling project of apartment houses, based on the four types of organizations, three steps of decision making, and business performance. The results of the research are as follows: Relationship/Innovation/Rationality-oriented Businesses make decisions in light of decision-making considerations step by step, but decision-making steps and considerations have no relation to business performance in the Hierarchy-oriented businesses. Decision-making considerations for remodeling lead to business performance by decision-making steps in the Relationship/Innovation/Rationality-oriented Businesses in high sales. Decision-making considerations have effects on business performance in the Relationship-oriented businesses in low sales. Decision-making considerations have no effects on business performance in the Hierarchy-oriented businesses, thus, such businesses need to establish their decision-making process for business performance from remodeling project. In conclusion, the considerations for remodeling apartment houses should be differently applied to businesses in light of their culture. |