| Title |
An Analysis of Social Discussion on Preservation and Utilization of Modern Architectural Heritage using Semantic Network Analysis |
| DOI |
https://doi.org/10.5659/JAIK_PD.2019.35.7.101 |
| Keywords |
Semantic Network Analysis; NetMiner; Modern Architecture; Value System |
| Abstract |
In this research, I conducted a semantic network analysis centering on media articles on purchasing, revitalizing, and utilizing the former
Busan branch of Hansung Bank, a modern architectural heritage. We sought the most efficient analysis elements for the analysis of the social
arguments about preservation and utilization embedded in media articles. For this reason, Degree Centrality measures how many connections
the word described in the media article has, and Betweenness Centrality measures the influence that controls the flow of information through
correlation I examined. In addition, keyword that express the theme well examined the aggregation structure in each sub-network.
In this research, in theoretical terms, it makes sense in that the social discussion embedded in the article of the mass media is grasped
empirically through semantic network analysis of words. Methodological aspect is best when it includes nouns and adjectives and the distance
between words is more than four words in the analysis of the cohesive structure of the semantic network to determine whether the influence
of social discussions is best assessed through the connection between words to media articles. |