| Title |
Fuzzy Patterns of Economic Valuating on the Architectural Aesthetic |
| Authors |
Lee, Dong-Joo ; Ko, Eun-Hyung |
| DOI |
https://doi.org/10.5659/JAIK_PD.2020.36.3.13 |
| Keywords |
Beauty; Architectural Aesthetic; Economic Value; Fuzzy Pattern; Contingent Valuation Method |
| Abstract |
The purpose of this study is to analyze the fuzzy pattern that is reflected on the inside of the value evaluator in measuring the economic
value of architectural aesthetic using the fuzzy-contingent valuation method. The main results of analyzing the relationship between
architectural aesthetic and fuzzy patterns by typing 307 fuzzy patterns collected from visitors at Dongdaemun Design Plaza are as follows:
First, low levels of architectural aesthetic can be a primary cause of extreme refusal of payment. However, it was confirmed that the extreme
refusal of payment could partially involve mentality of free-ride on public goods or mentality that would not give value to past events that
are not future. Second, if the architectural aesthetic score is 77.5, the most perfect form of fuzzy pattern is formed. It is confirmed that the
fuzzy form, which is the standard in the relationship between architectural aesthetic and money value, is made at 77.5 points. This means
that it is most efficient to have 77.5 points of architectural aesthetic to secure balanced data by membership in the study of architectural
aesthetic value measurement through fuzzy pattern. Third, according to the architectural aesthetic score, respondents can be interpreted as
follows: no monetary willingness arises before or after 52.4, starts to respond to the amount before and after 65.6, severe conflict over
payments around 70.6~71.7, stronger willingness to pay around 77.6, want to pay for sure around 80.0. |