| Title |
Assessment of the Willingness to Pay of Public Electric Bicycle Service |
| Authors |
김소윤(Kim, So-Yun) ; 이경환(Lee, Kyung-Hwan) ; 안다은(Ahn, Da-Eun) ; 고은정(Ko, Eun-Jeong) |
| DOI |
https://doi.org/10.5659/JAIK.2020.36.12.163 |
| Keywords |
CVM; WTP; public electric bicycle; one and one half bound dichotomous choice model |
| Abstract |
The purpose of this study is to estimate the people’s amount of willingness to pay (WTP) for public electric bicycle services and to evaluate
the proper usage fee and financial value of E-public bicycles services. The city can use this information to consider the operation of these
services. The major research results of this study can be summarized as follows. First, an analysis of the factors affecting the people’s
amount of willingness to pay for the introduction of public electric bicycle services in Seoul showed that among the socioeconomic
characteristics of the individuals, age, gender, marital status, income level, housing type and Residential area affect the WTP. In addition, the
correlation between the number of public bicycle use cases and the purpose and usage satisfaction, usage behaviors was also found to
influence the WTP for public electric bicycle services. Second, the price at which the WTP was high for the introduction of public electric
bicycles in Seoul was estimated to be approximately 329 won for five minutes for the basic fare of 1,000 won for 15 minutes. Therefore,
based on the estimates of the users' willingness to pay, the E-public bicycles fare must be set at 70 percent of the rate to use Kakao T-bike
services, which is a similar private shared bicycle service. The results of this study are useful as a basis for estimating the city’s benefits of
providing public electric bicycle services in the future by deriving the appropriate usage fees for E-public bicycles services using CVMs
applied to public electric bicycle use in Seoul. |