| Title |
An Analysis on the Image Level of University Students in Construction Industry and Its Improvement Measures |
| Authors |
신원상(Shin, Won-Sang) ; 손창백(Son, Chang-Baek) |
| DOI |
https://doi.org/10.5659/JAIK.2022.38.5.277 |
| Keywords |
Construction Industry; University Student; Construction Engineers; Evaluation Methodology; Improvement Measures |
| Abstract |
This study aims to analyze the perception college students have of the construction industry when determining a career path to become a
construction engineer through a newly established image evaluation methodology; urgent improvement measures involving negative depictions
were also presented. Upon analysis, the most common negative impressions found among college students in construction related and
unrelated majors in Korea entailed sincerity construction, business ethics and the work environment; the results were deemed to be
insufficient. The underlying issues involved the uncertainty and lack of accountability concerning image improvement activities targeting
university students. When it came to students in non-construction related majors, public relations was inadequate at universities. Through
benchmarking analysis, a couple of ways were derived to improve the overall construction industry’s image that encompassed the necessity to
first establish experiential and educational programs for college students and prepare promotional materials. This study is limited to college
students who are planning to enter the construction industry as future construction technicians. There are limitations in that surveys on
various young people currently engaged in the construction industry have not been conducted. In the future, further research is needed on
young people already involved in the construction industry by analyzing the main causes of departure of young construction workers.
Continuous research will be conducted on improvement measures for effective inflow and efficient maintenance of young and competent
construction workers. |