| Title |
A Study on Changes of Legal Management Standards for Outdoor Advertisement Landscape |
| DOI |
https://doi.org/10.5659/JAIK.2022.38.6.37 |
| Keywords |
Outdoor Advertisement; Outdoor Advertisement Landscape; Urban Landscape; Management Standard; Digital advertisement |
| Abstract |
The purpose of this study is to suggest the tendency and problems through a time-series analysis of legal management standards of the
outdoor advertisement landscape. Moreover, based on the analysis result of the problem, a direction for improvement was suggested. Changes
in management standards over 30 years from 1991 to 2021 were analyzed for each of the eight elements of type, shape, quantity, size,
display location, color, material, and lighting for which legal management standards were established. Although the outdoor advertisement
landscape formed by a cluster of outdoor advertisements is an important element of the urban landscape, in Korea, it is being criticized as
the main culprit in lowering the urban landscape as more and larger outdoor advertisements are installed. Among the analysis elements, it
was confirmed that there was no significant change in the management standards for type, form, material, and lighting, but the quantity, size,
and location were continuously relaxed. Not only specific figures such as number and area, but also mitigation conditions and targets have
been relaxed. In particular, after the introduction of digital advertisements in 2016, the size, location, application area, and protrusion width
have been expanded. Although digital advertisements have a very large impact on the urban landscape, management standards were relaxed
without careful consideration. It is necessary to seek specific solutions through in-depth follow-up studies for each analysis element. |