| Title |
An Analysis of Apartment Complex’s Main Entrance’s Architectural Expression Based on the Changes of an Apartment’s Social Perception |
| Authors |
박상호(Park, Sang-Ho) ; 서현(Seo, Hyun) |
| DOI |
https://doi.org/10.5659/JAIK.2022.38.6.89 |
| Keywords |
Apartment Complex; Ostentation; Main Entrance; Social Perception; Architectural Form; Gate Structure |
| Abstract |
This study aims to analyze the transformation of architectural expressions involving an apartment complex’s main entrance and reveal the
changes made on an apartment’s social perception. An apartment’s social perception was segmented into five distinct stages of time based on
previous research that include the bourgeosify stage, commercialize stage, recession stage, differentiation stage and the intense-differentiation
stage. Photographs of the architectural expressions of the main entrances were taken at actual apartment complex visits to use as data. The
collected photographs were analyzed and placed into two categories: the physical forms of the main entrances and the apartment brand
locations. The main entrance of an apartment complex’s physical transformation occurred when an underground parking lot was built due to
the increase in vehicles and traffic in the area. For pedestrian safety, vehicle roads and pedestrian walkways were separated at the main
entrance. The location of an apartment complex’s brand dramatically changed following the increase of social value regarding these
brand-name apartments. Throughout the branding process, apartments showcased an ostentatious display of wealth due to the residents’ change
in social perception of apartments. During the early 2000s to early 2010s, to satisfy these architectural expression changes, gate-shaped
structures were installed at a complex’s main entrance during the differentiation stage. The gate-shaped structure not only functioned to
separate the vehicle and pedestrian pathways, but also served as a display of a complex’s name as their prominent ostentation strategy. |