| Title |
Expression Characteristics of Emotional Vocabulary according to the Architectural Aesthetic Level of Public Buildings |
| Authors |
이동주(Lee, Dong-Joo) ; 고은형(Ko, Eun-Hyung) |
| DOI |
https://doi.org/10.5659/JAIK.2022.38.8.15 |
| Keywords |
Architectural Aesthetic; Beauty; Emotion; Vocabulary; Expression |
| Abstract |
This study aims to analyze the expression characteristics regarding the general public's architectural aesthetic sensibility vocabulary that
targets public buildings. Three surveys were conducted on 975 Seoul citizens to collect data on this vocabulary and analyze its relevance to
architectural aesthetic scores. The results indicated that the general public had a very strong tendency to infer and interpret shapes and forms
when evaluating architectural aesthetic. The relationship between the architectural aesthetic sensibility vocabulary and the score of
architectural aesthetic was formed. Architectural aesthetic sensibility vocabulary received high evaluation for the words mystical, luxurious,
symbolic, and constructive. The architectural aesthetic expression of the words aesthetic or futuristic was also effective as a high-scoring
strategy. The general public had a lot of interest in harmony; the subject that had the greatest influence on architectural aesthetic was the
functional issue. The results of this study can be used as basic data related to building design strategy establishment and text-based
architectural aesthetic research. Furthermore, it can be used as the basis for establishing emotional marketing strategies that use architectural
aesthetic. |