| Title |
The Effects of Indoor Plants and Glossiness on Perceived Cleanliness and Perceived Service Quality |
| DOI |
https://doi.org/10.5659/JAIK.2023.39.10.75 |
| Keywords |
Spatial Elements; Service Environments; Indoor Plants; Glossiness; Perceived Cleanliness; Perceived Service Quality |
| Abstract |
Following the COVID-19 pandemic, the importance of cleanliness in architectural spaces has grown significantly. This study explores how
spatial design can enhance people’s perception of cleanliness and service quality. To do this, a literature review was conducted to identify
factors affecting perceived cleanliness in architecture. Then, experiments and surveys were conducted using virtual reality to study the effect
of indoor plants and glossiness on perceived cleanliness and perceived service quality. There were four virtual environments created by
varying the levels of indoor plants and surface gloss in a mixed-use building’s public spaces. There were 48 participants who took part in
the experiments, and the results showed that indoor plants have a significant influence on both perceived service quality and cleanliness.
However, the interaction between indoor plants and glossiness affects their impact differently. Furthermore, perceived cleanliness was found to
mediate the relationship between indoor plants and perceived service quality. These findings can guide the design of indoor spaces to improve
how users perceive cleanliness and their ability to infer high-quality services. |