Title Preference Analysis of Immersive Virtual Reality as a Visual Medium for Building Design Evaluation
Authors 유원소(Liu Yuanzhao) ; 이대건(Daegeon Lee) ; 박창배(Changbae Park)
DOI https://doi.org/10.5659/JAIK.2023.39.11.95
Page pp.95-103
ISSN 2733-6247
Keywords Building design element; Design evaluation; Perceived reality; Spatial cognition; Immersive Virtual Reality; Visual media
Abstract This study explored preferences for Immersive Virtual Reality (IVR) as a visual medium for evaluating building designs and compared awareness of building design elements through a survey, contrasting with other visual media. The research results revealed a preference for IVR over other visual media. Although preferences were somewhat higher among males, individuals under 30 years old, and those affiliated with undergraduate programs, these differences did not show statistical significance. IVR emerged as the most favored visual medium, with perceived reality as the most crucial factor in user experience (92.3%). Differences in perceived reality related to participant characteristics were statistically significant in education levels (Undergraduate: 4.000, Postgraduate: 3.414). In terms of building design elements, differences in reality among various visual media were statistically significant, except for color in photos and videos. The most significant differences in the perception of reality among building design elements within a visual medium were observed in photos (P=0.243). The reality of materials, less prominent in photos, notably improved in IVR, with the difference diminishing to a statistically insignificant level (P: 0.01-->0.001). Differences in the perceived reality of different types of building design elements also displayed statistical significance.