Title |
Understanding User Perceptions of Modular Construction Through a Social Acceptance Model |
Authors |
김진우(Kim, Jinwoo) ; 임채홍(Lim, ChaeHong) ; 문명준(Mun, MyeongJun) ; 박순종(Park, SunJong) ; 전정호(Jeon, JungHo) |
DOI |
https://doi.org/10.5659/JAIK.2025.41.1.325 |
Keywords |
Modular Construction; Awareness Improvement; Social Acceptance |
Abstract |
This study examines factors influencing the social acceptance of modular construction to support its wider practical application. A
comprehensive survey was conducted across various stakeholders, including industry professionals, those with experience in modular
construction, and general users. Using multiple regression analysis, the study evaluated the influence of four key variables in social
acceptance: rational, emotional, institutional factors, and trust. Results showed that emotional factors had the greatest impact on social
acceptance, followed by institutional and rational factors. Among industry professionals, rational and institutional factors were primary
influences, whereas those with modular construction experience were influenced by emotional, rational, and legal factors. To further advance
modular construction, it is crucial to strengthen emotional and institutional factors by promoting positive images, showcasing successful
projects, ensuring safety verification from independent bodies, and advocating for supportive government policies and law revisions. The
findings are expected to aid in the sustainable development of modular construction within the construction industry. |