Title Interactive Web-based 3D Visualization of Eye Tracking Data for Analyzing Visual Cognition in Architectural Spaces
Authors 최태호(Choi, Tae-Ho) ; 지승열(Ji, Seung-Yeul) ; 전한종(Jun, Han-Jong)
DOI https://doi.org/10.5659/JAIK.2025.41.2.25
Page pp.25-32
ISSN 2733-6247
Keywords Eye Tracking; 3D Visualization; User Experience; PointCloud; Cesium; Potree
Abstract This study introduces an innovative approach that integrates eye tracking technology with 3D spatial visualization to analyze user preferences and focal points within architectural spaces. Eye tracking data offers insights into spatial perception by revealing where and for how long users direct their attention, identifying areas of interest in the built environment. To enhance data representation, gaze information is mapped onto a 3D point cloud of the architectural space, improving visualization and interpretation of user interactions. WebGL technology supports this method by enabling interactive, web-based viewers, providing a versatile platform for analyzing complex data across various devices and platforms. This approach provides valuable insights into the elements of architectural spaces that draw user attention, improving the user experience by connecting gaze data with the physical environment.