| Title |
Comparison of the Visitors Behavior on the Satisfaction Influencing Factors in Museums |
| DOI |
https://doi.org/10.5659/JAIK.2025.41.2.83 |
| Keywords |
The Completely Blind; Museum Satisfaction; Spatial Environment; Communicative Environment; Multi-Group Analysis |
| Abstract |
The purpose of this study is to analyze the influencing factors of viewing environment on emotional response and overall satisfaction from
the comparative perspective of the blind and non-disabled visitors at the National Museum of Korea. The independent variable spatial
characteristics(SC) is composed of accessible space & moving space(ASMS), information facilities & convenience & sanitation space(IFCSS),
and exhibition space(ES), and communicative characteristics(CC) is composed of exhibition & commentary method(ECM), response of
staff(RS), and various programs(VP). The parameter emotional reaction(ER) consisted of intellectual curiosity(IC) and change of feelings(CF).
The dependent variable overall satisfaction(OS) is composed of viewing satisfaction(VS) and intention of behavior(IB). The main results using
PLS-SEM(partial least square-structural eqaution model) and MGA(multi-group analysis) are as follows. First, in common, the influence on
OS was greater in SC than OS in both groups. However, the impact on ER was differentiated in that SC had more influence on completely
blind and CC had more influence on non-disabled. Second, commonalities were drawn from both groups in which ASMS was positively
involved in IC and CF. Third, There were differences in parameters affecting VS and IB between the two groups. IC influenced VS in the
non-disabled, but the completely blind had no influence. IC and CF affected IB in the non-disabled, but only CF affected IB in the
completely blind. Fourth, there were no negative factors in the completely blind, but IFCSS, ECM, ES, and VP were derived as negative
factors for the non-disabled. It is necessary to develop ES and techniques that can recognize space for the completely blind, and for
non-disabled people, a diverse exhibition space, commentary methods, easily recognizable information facilities and programs are proposed. |