| Title |
An Analysis of the Construction Industry Image for Generation Z and Its Improvement Measures |
| Authors |
손창백(Son, Chang-Baek) ; 최지혜(Choi, Ji-Hye) ; 홍유나(Hon, Yu-na) ; 신원상(Shin, Won-Sang) |
| DOI |
https://doi.org/10.5659/JAIK.2025.41.5.331 |
| Keywords |
Construction Industry; Image; Generation Z; Improvement Measures |
| Abstract |
The purpose of this study was to supplement and re-establish the limitations of the image evaluation methodology developed in the past for
the inflow of Generation Z, an important potential manpower resource for the future construction industry, into the construction industry.
Based on this, the main results of this study are as follows. 1) As a result of diagnosing the image level of Generation Z for the
construction industry based on the updated image evaluation methodology, the overall image level result of Generation Z for the construction
industry was analyzed to be 'Normal' with 625.6 out of 1,000 points, but when looking at the level of each keyword of Generation Z, most
of the sub-items of middle-class integrity construction and corporate ethics and the sub-items of the '4D industry' of the working environment
were negative. 2) Generation Z recognized the improvements of domestic governance projects as "expanding programs for students,"
"expanding financial investment for image improvement projects," and "establishing a post-performance management system and feedback on
the results of image improvement projects," and expressed opinions that "experience activities in the construction sector," "business and field
trips," and "establishing a platform for sharing information on the construction industry" were necessary. 3) To compensate for the problems
of the ongoing domestic image improvement project, a benchmarking plan for various contents and financial structures of the Japanese image
improvement project being implemented for Gen Z and others was proposed. Since this study limited Generation Z to high school and
college students, there is a limitation in that no research has been conducted on Generation Z, who is currently engaged in the construction
industry. |