| Title |
A Neuroaesthetic Analysis of Architectural Representation Through the Case of Heatherwick Studio |
| Authors |
조택연(Cho, Taig-Youn) ; 조인영(Cho, In-Young) |
| DOI |
https://doi.org/10.5659/JAIK.2025.41.6.45 |
| Keywords |
Architectural Form; Neural Fluency; Conceptual Fluency; Representational Meaning; Heatherwick Studio; Evolutionary Psychology; Neuroscience; User Experience |
| Abstract |
Contemporary architectural design has moved beyond formal aesthetics to focus more on user experience and sensory engagement. This study
explores the neuroaesthetic and evolutionary psychological foundations of architectural form, examining how aesthetic perception relates to
visual processing and symbolic meaning. Using the concepts of Neural Fluency and Semantic Fluency, the research analyzes aesthetic
preferences in architecture and the neuropsychological mechanisms behind shifts in design paradigms. It begins with the modernist era,
highlighting how rectilinear and symmetrical forms enhance visual clarity. It then transitions to the digital design era, where complex,
shape-based structures stimulate the magnocellular and koniocellular pathways, deepening sensory immersion. This progression reflects a
broader shift toward feedback-driven design that reduces cognitive load while enhancing conceptual impact. A case study of Heatherwick
Studio’s major works, such as Rolling Bridge, Bund Finance Center, Seed Cathedral, Vessel, and Little Island, illustrates how form can
convey meaning and promote embodied interaction. Findings suggest that contemporary architecture balances visual simplicity with neural
efficiency while enriching symbolic depth, leading to stronger emotional connections. The study ultimately proposes a framework for
understanding non-formal aesthetic values in architecture. By integrating neuroscience and evolutionary psychology, it offers new perspectives
on designing spaces that are emotionally resonant and human-centered, guiding future design practices. |